Strategic customer management : integrating relationship marketing and CRM
New York : Cambridge University Press, 2013
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| Description | Strategic customer management : integrating relationship marketing and CRM/ Adrian Payne, Pennie Frow. - New York : Cambridge University Press, 2013. - xvi, 529 p. ; 25 cm |
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| ID file | 36085 |
| Permalink | https://ied.infoteca.it/?ids=36085 |
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All copies
| Library | Inv. | Sec. | Collocation | State | Status | Reservations | |
|---|---|---|---|---|---|---|---|
| Milano - Pietrasanta | 7179 | Marketing e comunicazione | MC 658.8 PAY | Available | In library | None |